Media Kit

330,000 people read the printed and online versions of Heti Válasz each month
The weekly Heti Válasz is read at least once by 84,000 people, while Heti Válasz Online is read by 246,000. The two groups of readers are almost completely independent of one another, there is a minor overlap of about 3%, i.e. 11,500 people. Thanks to the visitors to our webpage, our circle of readers has tripled.

Characteristics of readers
The readership of Heti Válasz is made up of intellectuals with jobs in senior management, within the age group of 20-59 years, with exceptionally high purchasing power, and several assets in their possession.

Active age group 
60%
Budapest, county seat78%
Male64%
Entrepreneur, graduate, intellectual 48%
Definite interest in culture 46%
Has access to the Internet80%
Has a current account
82%
Speaks English
56%
Among weekly publications dealing with issues of public interest, Heti Válasz is in the leading position regarding the social status of its readers (property and qualifications). 70% of our readers are listed in category AB according to the Esomar ranking.

In the case of Heti Válasz, the affinity index measured in the circle of readers of ABC1 status is the third highest on the whole market (276). Affinity index is the proportion of measured values within the given target group and the total population.

37% of our readers have bought a product or used a service after having seen an advertisement in our paper, 22% of them have done so on several occasions.

Source: GFK-Szonda Ipsos National Media analysis 2009 4th quarter, GFK Heti Válasz research of readers 2007


For further information and detailed media kit please contact us:

Heti Válasz Publishing House Ltd.
1027 Budapest, Horvát utca 14-24.
e-mail: hirdetes@hetivalasz.hu
telephone: (061) 461-1400, fax: (061) 461-1477

Ágnes Sóskuti
Advertising Coordinator

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